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185+ Principles to Validate Any Design

185 principles organized by topic and difficulty. Each one includes citations, product examples, and AI prompts ready to paste into Cursor, V0, or Claude.

Good design is not based on instinct. It is based on how people actually process information: what they notice, what they ignore, and why they leave.

These 185 principles cover the patterns behind those decisions. Browse by part, filter by difficulty, or search for a specific problem. Each one links to the research and includes AI prompts you can paste straight into your tool of choice.

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Showing 1–12 of 185 principles
Cognitive Load
Free

Cognitive Load

cognitive-load
memory
accessibility
15 MIN
BEGINNER

Working memory holds only 7±2 items. Cutting cognitive load lifts productivity up to 500% and reduces errors through simpler interfaces.

Fixes:Overloaded
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Consistency and Standards
Free

Consistency and Standards

consistency
standards
design-systems
12 MIN
BEGINNER

Nielsen's consistency heuristic (1990) demonstrates internal and external consistency reduce cognitive load 30-40%, with users operating 40-50% faster (Shneiderman 1987) through predictable patterns enabling automatic responses versus conscious interface relearning for designers.

Fixes:Mystery NavInconsistent
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Jakob''s Law
Free

Jakob''s Law

jakobs-law
familiar-patterns
conventions
12 MIN
BEGINNER

Nielsen's Jakob's Law (2000) demonstrates users spend 95-99% time elsewhere creating dominant mental models, with Carroll (1987) showing familiar patterns execute 5-10× faster through positive transfer for designers.

Fixes:Inconsistent
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Hick''s Law
Free

Hick''s Law

decision-making
reaction-time
information-theory
12 MIN
INTERMEDIATE

Hick's Law (1952) demonstrates decision time increases logarithmically T = a + b log₂(n) with choice alternatives, showing 2 choices require 380ms, 4 choices 520ms, 8 choices 680ms, with each doubling adding constant 150-200ms increment through hierarchical brain processing.

Fixes:OverloadedClick Cemetery
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Progressive Disclosure
Free

Progressive Disclosure

progressive-disclosure
cognitive-load
information-architecture
11 MIN
INTERMEDIATE

Reveal complexity in stages so users aren't overwhelmed. Progressive disclosure cuts time to first action 30-50% while keeping 70-90% feature discovery.

Fixes:OverloadedForm Graveyard
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Fitts''s Law
Free

Fitts''s Law

motor-performance
target-acquisition
interaction-design
14 MIN
INTERMEDIATE

Fitts's Law (Fitts 1954, MacKenzie 1992) demonstrates movement time follows MT = a + b × log₂(2D/W), with larger closer targets reducing interaction time 40-60% and error rates 50-70% through quantifiable motor performance optimization.

Fixes:Form GraveyardClick Cemetery
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Conversational Flow Principle
Free

Conversational Flow Principle

conversational-design
voice-interfaces
chatbots
14 MIN
ADVANCED

Poor conversational design increases clarification requests 3-5x. Apply Grice's maxims to build chatbots and voice UIs that users actually understand.

Fixes:Form GraveyardMystery Nav
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AI Transparency Principle
Free

AI Transparency Principle

ai-transparency
explainable-ai
xai
14 MIN
ADVANCED

AI transparency (DARPA XAI 2017, Jobin et al. 2019) requires explainable reasoning and disclosed limitations, with transparent systems improving decision accuracy 40-60% and reducing bias 30-40% through verified reasoning and appropriate trust calibration.

Fixes:Silent ErrorsMystery Nav
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Inclusive Wellbeing Principle
Free

Inclusive Wellbeing Principle

memory
accessibility
interaction
9 MIN
ADVANCED

Inclusive wellbeing (Holmes 2018, WHO 2020) optimizes for physical, mental, emotional, and social health across diverse populations, proactively designing for stress reduction, social connection, and meaningful engagement beyond task completion.

Fixes:Low Contrast
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Chunking
Premium

Chunking

cognitive-load
memory
usability
14 MIN
BEGINNER

Chunking organizes information into meaningful groups enabling users to remember 40 binary digits (Miller 1956) versus 7-9 individually, multiplying effective working memory capacity by restructuring content to align with 7±2 cognitive constraints rather than attempting to expand fundamental limits.

Fixes:Overloaded
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Miller''s Law
Premium

Miller''s Law

cognitive-load
memory
usability
16 MIN
BEGINNER

Miller's Law: humans hold 7 chunks in working memory. Keep menus, forms, and options within this limit to cut cognitive load and boost task completion.

Fixes:Overloaded
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Recognition Rather Than Recall
Premium

Recognition Rather Than Recall

cognitive-load
memory
usability
15 MIN
BEGINNER

Recognition beats recall consistently with 85-95% accuracy versus 35-50% (Tulving 1973), requiring substantially less mental effort as interfaces providing visible cues outperform memory-dependent navigation by making options visible rather than requiring users to remember information.

Fixes:Form GraveyardMystery Nav
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