Professional UX tools you keep forever. No monthly bills, no access anxiety. Research-backed principles and implementation guides from 20+ years of design experience. Built for working professionals who need evidence-based rationale, not more subscriptions.
Building the most comprehensive, research-validated design framework in the world
Replace "I think" with "Research shows." Every principle is backed by peer-reviewed studies from leading institutions.
Stop reinventing the wheel. Apply proven patterns that have been validated across thousands of products and millions of users.
Connect academic research with real-world implementation. Each principle includes modern examples from companies like Stripe, Linear, and Notion.
Provide a shared vocabulary for designers, developers, and product managers to collaborate effectively across teams and organizations.
Jose L. Hurtado is a UX/UI designer and researcher with over 15 years of experience building digital products for global companies. His work spans fintech, healthcare, education, and enterprise software.
Frustrated by subjective design debates and the lack of a systematic framework, Jose spent 6+ months researching and synthesizing 2,800+ peer-reviewed studies to create this comprehensive principles library.
The goal: empower designers, developers, and product teams with evidence-based methodology that transforms design from art to science.
A progressive learning path from foundational concepts to advanced implementation
Cognitive psychology and mental models
Essential UX laws and systematic standards
Component libraries and systematic design
Navigation, forms, and interactions
AI interfaces and emerging technology
Accessibility and inclusive design
A rigorous four-stage methodology ensures every principle is validated, actionable, and measurable
Systematic literature review of peer-reviewed studies from HCI, cognitive psychology, and design research. Minimum 15-25 citations per principle.
Cross-reference findings across multiple studies. Verify replicability and statistical significance. Exclude one-off findings and unsupported claims.
Analyze real-world implementations from 50+ companies. Document successful patterns, common pitfalls, and measurable outcomes.
Monthly updates with new research findings. Community feedback integration. Evolving examples as design patterns mature.
From concept to comprehensive framework—tracking major milestones
Systematic literature review of 3,000+ academic papers across cognitive psychology, HCI, and design research.
Foundations and Core Principles sections complete. Initial framework structure validated with design community.
Expanded each principle with targeted guidance for designers, developers, and product managers. 5-5-5 bullet structure implemented.
All 6 learning parts published. Modern examples from 50+ companies. Spanish and English Available.
Tools ecosystem launching: Figma library, AI assistant, implementation guides. Community-driven expansion continues.
Start with 6 free principles (1 per part) - no signup required
Experience the systematic methodology immediately. Complete principles with research citations, implementation examples, and role-specific guidance.