Accessibility, ethics, and inclusion. Design that works for 100% of users.
Explore the 13 principlesDesign that works for 100% of users—not just the 80% in your user testing. Accessibility isn't a feature; it's a baseline. This part covers WCAG compliance, ethical persuasion vs. dark patterns, and inclusive design principles that expand your market while doing the right thing. Build products that empower all users and avoid the legal and reputational risks of exclusionary design.
Accessibility lawsuits hit $13B in 2023. Dark pattern regulations are expanding globally. But this isn't about avoiding punishment—it's about reaching the 1 billion people current designs exclude. These principles show you how to design for 100% of users while meeting WCAG standards and avoiding manipulative patterns that erode trust.
Semantic HTML isn't optional. Screen reader compatibility isn't an edge case. Keyboard navigation isn't a nice-to-have. These principles give you the technical requirements for inclusive implementation: ARIA attributes, focus management, contrast ratios, and touch targets that pass automated audits and real-world testing.
One billion potential users have disabilities. Another billion face situational impairments (bright sunlight, broken arm, loud environment). Accessibility isn't charity—it's market expansion. These principles help you build business cases for inclusive design while avoiding the legal exposure that's bankrupted competitors.
Inside this part
In practice