185 principles organized by topic and difficulty. Each one includes citations, product examples, and AI prompts ready to paste into Cursor, V0, or Claude.
Good design is not based on instinct. It is based on how people actually process information: what they notice, what they ignore, and why they leave.
These 185 principles cover the patterns behind those decisions. Browse by part, filter by difficulty, or search for a specific problem. Each one links to the research and includes AI prompts you can paste straight into your tool of choice.

Inclusive wellbeing (Holmes 2018, WHO 2020) optimizes for physical, mental, emotional, and social health across diverse populations, proactively designing for stress reduction, social connection, and meaningful engagement beyond task completion.

Perceivable principle (WCAG 2.2 2023) requires text alternatives, captions, adaptable content, and 4.5:1 contrast, achieving 60-80% better accessibility for blind users and 50-70% improved usability for low-vision users.

Operable principle (WCAG 2.2 2023) ensures keyboard accessibility, adequate timing, and 44×44px touch targets, achieving 70-90% better accessibility for 1.85 billion people with motor impairments through diverse input method support.
185 research-backed principles
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Understandable principle (WCAG 2.2 2023) requires plain language, predictable behavior, and error assistance, with 8th-grade reading level and consistent navigation improving comprehension for cognitive disabilities and diverse language backgrounds.

Dark pattern recognition (Mathur et al. 2019 crawl of 11K websites, Gray et al. 2018) identifies manipulative designs including sneaking, obstruction, and misdirection, with regulatory frameworks (EU DSA 2022, FTC enforcement) establishing legal consequences.

Ethical AI disclosure should use progressive layers: simple initial statement, expandable details, and granular just-in-time consent. This increases comprehension 45% and satisfaction 52% vs static disclosures.

Robust principle (WCAG 2.2 2023) requires valid semantic HTML and proper ARIA implementation enabling reliable interpretation by diverse assistive technologies including screen readers, voice control, and switch devices across current and future platforms.

Ethical design principles (Friedman 2019, IEEE 2019) establish Value Sensitive Design frameworks addressing manipulation, privacy, and bias, with documented harms including increased anxiety and attention erosion requiring structured mitigation approaches.

Persuasive design ethics (Fogg B=MAT 2009, Cialdini 2021) distinguishes ethical influence from manipulation, with Thaler & Sunstein nudge theory (2008) requiring transparent disclosure and alignment with user interests versus exploitative patterns.

Empowering design (Deci & Ryan Self-Determination Theory 2017) prioritizes user agency and capability development through autonomy, competence, and relatedness needs, with empowered users reporting higher long-term satisfaction despite steeper learning curves.

Finite design (Williams 2018, Newport 2019) constrains engagement through completion cues and natural stopping points, respecting attention as finite resource versus infinite scroll and autoplay maximizing session duration through bottomless feeds.

Optimal human-AI teams assign leadership dynamically: AI leads on pattern recognition, humans lead on context and ethics. Dynamic allocation increases accuracy 23% and reduces errors 30% (Seeber et al., 2020; Bansal et al., 2021).